After seeing this and some digging around, I have the answer.
Basically what it does is simple; When a feed publisher robot hit a site, it left a signiture in the HTTP USER_AGENT variable. In there, it reports how many user(s) is watching this feed. i.e.
Bloglines/3.1 (http://www.bloglines.com; 4 subscribers)
So, I enhanced NP_BotTracking to take and present the information.