I guess what happening here is the content makers are trying to find more media to sale their contents to and they want to protect their asset on those media to ensure profit. Yes, mobile phone and Internet (only partially) is about communication. But there also a boardcasting/contents consumption part in it. You surf the internet to get information, no matter it's knowledge on the wikipedia, product price search. They are content.

The content people does not realize that Internet and mobile phone is not a uni-direction channel like TV. The receiving end has the ability to response, this is the natural of these media. The old business model just not suitable here any more. I guess by finding a balance to allow sharing and
discussing via the reverse direction, they can actually increase the revenue.

Of course, it is a fine line to walk on...

Techdirt:One More Reason Why Copy Protection Isn't The Issue

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